If you are an agency owner or a social media manager that’s looking to up their game, then this video’s for you. It’s time to offer content repurposing services to your clients.
What is content repurposing?
Content repurposing is the process of taking one piece of content and adapting it to multiple formats to reach target audiences.
Sounds awesome, right?
So why would your agency want to do content repurposing as a service?
Number one: The current market demands content repurposing.
Your clients need to maximize the power of all available social media channels. We’re talking about Facebook, Instagram, YouTube, TikTok, LinkedIn, and so much more.
According to a 2021 study by Pew Research Center, 49% of respondents admit to checking social media multiple times a day. Now, did you know that 83% of Instagram users say they discovered new products on the platform?
Now, think about these stats with regards to your clients. Your clients cannot be just in one place.
They need to be everywhere. Trends, like short form content like TikTok, Instagram reels or YouTube Shorts demand companies to jump in the bandwagon or lose opportunities. There is a hungry market for content. They’re looking for answers, looking for solutions and looking for your clients online. And as an agency, you need to provide this kind of service to your clients.
Because with content repurposing, your clients can be anywhere, everywhere, anytime.
Number two: Your agency can solve your client’s content strategy problem.
Your clients may not be a content creating machine. Now, they may have just one or two blogs, maybe an image to post, or maybe just a short video on Instagram, or they’re thinking of joining TikTok.
Now you can take the little content that they have and turn them into micro pieces of content. Now this is called content repurposing.
Let me give you an example.
Take a blog post. Could be a new blog post or even an old one. Read it and see if this can be a source of new content. You can make a Twitter thread out of it, an image quote post, or an idea for a YouTube video or even a TikTok video.
Now, once you do this, you can reap the benefits of content repurposing, such as increase brand awareness, more inbound traffic, higher conversion rates, cost effective, and increase and improved brand loyalty. But the question is, who will guide your clients to do all these things?
The answer? You, of course.
Number three: Content repurposing services potentially bring in more revenue.
Because there is a hungry market for content and the need for your clients to adapt, then you have a recipe for more revenue for your business. You can create different packages for content repurposing, and each package has different price points.
Let me give you an example. You can have a starter package for those who want to repurpose content, say for a few channels and a few pieces of content. And then an intermediate one for those who want to be a little bit more aggressive. And a gold standard package for companies who want to maximize text, images, video on all their social media channels.
Now since they’ll be hiring you to do this on a monthly basis, it brings recurring revenue to your business. Now, imagine this: do this for one client, then for five clients, then for 10 clients, and so on and so forth. You’re now scaling your business and since you’re fine tuning your content repurposing system, then your agency becomes an expert in the industry.
How’s that for motivation?
Now, to get you started, here are a few content repurposing tips.
You can upload a long form video, let’s say a 10 or a 15 minute video. Optimize the title and the description using software like VidIQ, and then you can also add a custom thumbnail, which you can design for free over at Canva. Add chapter markers with specific titles, and then upload the video on YouTube.
Now you can upload the same long form video to other channels that also accept long form videos such as Facebook Pages, Facebook Groups, and LinkedIn. Now, check this out. Transcribe the long form video that you just uploaded into text, and then repurpose them for things like a blog post, a 1500 word or less post that you can upload on Twitter or even on Facebook, or you can break it down to chunks like a Twitter thread. How about an inspiration for an image post?
Social media managers and digital agency owners. We wanna help you out.
Repurpose.io has prepared a special gift just for you. We have a content repurposing guide that you can get for free by clicking this link – https://repurpose.io/guide
This guide is choc full of ideas on how to repurpose different kinds of content. Which you can implement right away. And this could be the start of your content repurposing services in your agency. So go ahead, click the link and download our free guide today.
Social media managers and digital agency owners. Now is the time to offer repurposing content services to your clients.
And the tool of choice is Repurpose.io.
DOWNLOAD the FREE Content Repurposing Guide here – https://repurpose.io/guide