Short-form videos have become a staple of social media and are undoubtedly one of the most effective ways to reach your audience. But creating a successful short-form video requires more than dancing to the latest viral song. It has to have a definite purpose that is clear and specific.
Before you even create a single video, could you take time to identify the goals of your video and what you want to achieve?
Educate
You can teach your audience something new or share information about a particular topic or subject. For example, if you are a business coach, you may want to create a video explaining how to set achievable goals or create a successful marketing plan for your audience.
Entertain
Entertainment is always an excellent way to capture the attention of your audience. You want to create fun, engaging, and entertaining videos with a purpose. For example, if you are a restaurant owner or a cafe owner, you may want to create a video that showcases how you make lattes or how you flip bottles in the air. You’re entertaining, but there’s a purpose for that. You want to showcase something.
Inspire
You want to create a video that inspires your audience to take action or make a change. For example, if you are a nonprofit organization, you may want to create a video about the people that you’re serving and the stories behind it, the people whose lives are changed because of what you do.
Promote
You can create a video that promotes your product or service, encouraging viewers to purchase it, and demonstrating how to use it. You can also show the benefits of using it.
Remember, whatever your objective is, make sure it’s clear and specific. This will help you create targeted, engaging, and compelling content to achieve your goals. Once you have your objective, it’s time to create your short-form video.
Keep it short
Attention spans are short, and viewers are more likely to engage with concise and to the point content. Focus on one central point. Keep your script concise, clear, and easy to understand. Use visuals to tell the story. Your video should be no longer than 60 seconds. A study has shown that goldfish have more attention span than human beings nowadays, and that’s going to get worse as time goes by.
Grab your viewer’s attention
The first few seconds of your video are crucial in grabbing the viewer’s attention and keeping them engaged. Start with a hook. Use visual and auditory elements. Be creative. Make your videos visually appealing. Use humor, drama, suspense, or any other creative approach to grab the viewer’s attention. When it comes to lighting and sound, make sure you’re well-lighted and the sound is good. Add subtitles to your video, which make it more accessible and engaging to a wider audience.
Deliver real value
Your video should provide your viewers with usable information. It should teach them something new about your business, solve problems, inspire them to take action, or entertain them. Could you make sure your video provides value to your audience? Then, your viewers will engage with your content and even share it with others.
Have a call to action
Tell your audience what you want them to do next. Ask viewers to subscribe, direct them to your website, encourage them to share or invite viewers to engage. Make your call to action specific and clear. Tell your viewers exactly what you want them to do next, and make it easy for them to take action.
Creating a killer short-form video requires careful planning, creativity, and attention to detail. Use this ultimate checklist to ensure your video is clear, concise, and engaging. But don’t just stop there. Once you create all of these short clips, what are you going to do about it? You’re going to upload it to your favorite social media channel.
Supercharge your Short Form Video Content Game
Unfortunately, sometimes it’s very tedious to upload it from one channel to another. But what if I tell you there’s a much better way to spread your videos across all your social media platforms? That’s where Repurpose.io comes in. With just a few setups of the workflow, you can have your videos automatically posted to multiple social media platforms, maximizing your reach and impact.
So, in addition to the ultimate checklist for creating killer short-form videos, we recommend that you try out Repurpose.io for yourself. We are giving a free 14-day trial. Just go to Repurpose.io/free and sign up. For 14 days, you can try the software and see how it’s going to help change your short-form content game.
In conclusion, short-form videos are an excellent way to reach your audience and promote your business. By defining your objective, keeping your video short, grabbing your viewer’s attention, delivering real value, adding subtitles, and having a call to action, you can create engaging and targeted short-form video content that will set you apart from the competition. So, take the tips, apply them to your videos, and see how they’re going to benefit your business.
