In a recent episode of Content Marketing Insider, branding and web design veteran Megan Gersch shared her insights on creating an authentic brand that represents you. Here are some key takeaways from the podcast:

Build Your Brand around Your Mission, Core Values, and Online Presence

Developing a brand involves more than picking a color scheme, logo, and typeface. It’s all about establishing your brand following your reason for existence.  To succeed as a business, you must define your brand’s values and goals. Consider this: what principles guide the way you run your company? What exactly is the point of your brand? Just what are your end goals? The first step in developing a brand representing your mission and beliefs is gaining clarity on both.

Patterns and textures that reflect the brand’s values should be incorporated into the logo’s design. You may also try various designs and formats to determine what works best for your target demographic. Your brand’s tone of voice, messaging, and overall character are essential to a well-rounded brand identity. These parts collaborate to give your customers a unified, memorable brand experience.

Maintaining a consistent voice and tone throughout time will help your audience associate you with quality. Yet, you should use the same colors and typefaces in all your marketing pieces. It implies always acting in line with the brand’s stated purpose and core values. Your brand’s voice and values should come through in everything it does, from interactions with customers to posts on social media.

Branding Goes Beyond Logos and Colors

Selecting a logo and color scheme is only the beginning of the branding process. First, a brand’s rules should specify the appropriate use of the brand’s colors, typefaces, and other visual elements. Next, a brand guide outlines your content’s graphic standards. Yet brand identity goes beyond just rules and regulations. It’s all about giving your customers a unified impression of your brand.

The content production process can be sped up, and brand consistency can be maintained across all marketing materials using branded templates. Therefore, avoid making templates just for the heck of it. Instead, make sure they reflect the spirit of your company. To effectively reach your target audience and reinforce your brand’s message, you need a template that lets you do just that.

Strategically Craft Your Brand with Your Ideal Audience in Mind

Developing a brand image that appeals to your target demographic is crucial to your success. But how do you figure out what people want? You may broaden your impact and reach new people by using diverse channels to spread your message. For instance, if you’re going to get a younger demographic, you should put more effort into making videos for TikTok and Instagram. But, LinkedIn may be more appropriate if your audience consists primarily of working professionals.

Taking advantage of repurposing solutions like to improve captions and share your videos across different channels is a solid plan of action. You can reach more people and get more use out of your content if you repurpose it.

Get Started

The first step in building a successful brand is the hardest. Get going even if it has room for improvement. The more time and effort you put into developing your brand, the further it will progress. Don’t let the volume of data overwhelm you. Instead, it would be best if you made an effort to move toward your goals.

Building a trustworthy personal brand is essential to reaching your goals. You may win over customers and stand out if you base your brand on your company’s mission, values, and online persona. Consistency is critical, as is outlining brand standards and carefully crafting your brand with your target demographic in mind. And don’t be afraid to try new things; it’s only via trial and error that you’ll discover your brand’s sweet spot.

Get in touch with Megan Gersch