In today’s world, there are several social media platforms available, each with its unique audience and preferences. It is essential for businesses to create a strong online presence and be active on all platforms to maximize their audience impact. However, this can be a daunting task, as each platform requires different types of content and has its specific rules and nuances.
Jeffrey Lawrence, the owner of Risen Media, is an expert in social media strategies and has helped businesses enhance their online presence by repurposing content across different platforms. In this episode of Content Marketing Insider, Jeffrey shares his insights on how to maximize audience impact by repurposing content across different platforms.
Total Market Cap
Jeffrey explains that the total market cap is the maximum number of people who would be open to a business’s content. More often than not, people tend to have a preference for one or two major platforms, even if they have all of them. By repurposing content and putting it on another platform, businesses can reach other people who have the same interests but are on a different platform.
For example, if someone has Facebook, YouTube, and TikTok on their phone, they are more likely to spend 80-90% of their time on one or two platforms. By not having their content on the other platforms, businesses can miss out on a minimum of 50% of their audience. Therefore, it is crucial to repurpose content across all platforms to reach the maximum number of people.
The key to maximizing your audience impact is to be everywhere. Lawrence recommends being on all social media platforms where your audience is present. However, this can be a daunting task since each platform has slightly different rules and formats.
Difficulty in Using Different Platforms
Each platform has its specific rules, algorithms, nuances, and audience. Therefore, creating content and distributing it on all platforms can be a challenging and tedious process. It is essential to find an efficient and streamlined way to distribute content to maximize time and resources.
Repurpose.io is a platform that can help businesses repurpose their content and distribute it across different platforms. The platform automates the distribution process, eliminating the need to manually post content on each platform. This can save businesses significant amounts of time and money that can be used to grow their brand.
To efficiently distribute your content across multiple platforms, Lawrence recommends using a content distribution platform like Repurpose.io. This platform automates the distribution of your content across multiple platforms, saving you time and effort.
Other Options in the Market
Jeffrey discusses other options available to businesses to edit and distribute their content. Businesses can use video editing software such as DaVinci Resolve or Adobe After Effects to resize, trim, and edit their videos. They can also pay someone $5-$10 to cut down their video and post it on each platform. However, these options can still be time-consuming and expensive, especially for small creators or solopreneurs.
While you can create your own custom platform for content distribution, this can be expensive and time-consuming. Other options include hiring freelancers to edit and post your content or using editing software like DaVinci Resolve or Adobe After Effects.
However, Lawrence believes that Repurpose.io is the most efficient and cost-effective option. Repurpose.io is the most efficient option as it automates the entire process, from repurposing content to distributing it across different platforms. The platform is user-friendly and intuitive, making it easy for businesses to use.
In conclusion, repurposing content across different platforms is crucial in maximizing audience impact. Businesses must be active on all platforms to reach their maximum market cap. However, creating and distributing content on different platforms can be a challenging and tedious process.
Repurpose.io is a platform that can help businesses automate the distribution process, saving them significant amounts of time and money. By repurposing content and distributing it across different platforms, businesses can reach a broader audience, increase brand exposure, and build trust with their followers.
Take Jeffrey’s advice and sign up for Repurpose.io today to start maximizing your audience impact and growing your brand.