Repurpose.io logoRepurpose.io logoVSMetricool logoMetricool logo

Everything Metricool does. Repurpose does it while you sleep.

Connect a client’s account once. Every new post gets picked up, cleaned of its watermark, resized for each platform, and published. Analytics and link in bio included.

Start Automating for Free

Publish 10 videos free. 14 days. No credit card.

Repurpose.io auto-publish workflow: new TikTok posts from three client accounts are picked up automatically and published to Instagram, YouTube Shorts, Facebook, Pinterest, Snapchat and LinkedInRepurpose.io auto-publish workflow: new TikTok posts from three client accounts are picked up automatically and published to Instagram, YouTube Shorts, Facebook, Pinterest, Snapchat and LinkedIn
Works withTikTok logoTikTok logoInstagram logoInstagram logoYouTube Shorts logoYouTube Shorts logoSnapchat logoSnapchat logoPinterest logoPinterest logoFacebook logoFacebook logoLinkedIn logoLinkedIn logoX (Twitter) logoX (Twitter) logoBluesky logoBluesky logoTwitch logoTwitch logoAmazon logoAmazon logoZoom logoZoom logoGoogle Drive logoGoogle Drive logoDropbox logoDropbox logo

Any of these can be the source, not just the destination.Whatever a client posts to first becomes the trigger.

980,434+

creators automating with Repurpose

100,000+

videos published every day

OFFICIAL PLATFORM PARTNERS

Facebook logo - official platform partnerFacebook logo - official platform partnerYouTube Shorts logo - official platform partnerYouTube Shorts logo - official platform partnerTikTok logo - official platform partnerTikTok logo - official platform partnerSnapchat logo - official platform partnerSnapchat logo - official platform partnerAmazon logo - official platform partnerAmazon logo - official platform partner

Metricool vs Repurpose.io

Repurpose.io logoRepurpose.io logo
Metricool logoMetricool logo
The job it does
The job it doesTakes the video from the source, publishes it everywhere else, then measures all of it
The job it doesPlans, publishes, and measures in one dashboard
Publishes without anyone uploading a file
Publishes without anyone uploading a fileYes. Triggered by the client’s own post
Publishes without anyone uploading a fileNo. Auto-publish fires on a schedule, from a file a human put in
Removes the TikTok watermark
Removes the TikTok watermarkYes, on every video, automatically
Removes the TikTok watermarkNo. Publishes the file it is given
Reformats per destination
Reformats per destinationYes, per platform aspect ratio
Reformats per destinationNo
Scheduling and content calendar
Scheduling and content calendarYes
Scheduling and content calendarYes
Performance analytics
Performance analyticsYes
Performance analyticsYes, and deeper across platforms
Link in bio
Link in bioYes
Link in bioYes
Accounts per network
Accounts per network25 on Agency
Accounts per networkOne account per network, per brand
Priced by
Priced byPlan. Flat, regardless of client count
Priced byBrand. 15 / 25 / 50 brand tiers
X (Twitter)
X (Twitter)Included
X (Twitter)$10/mo per account add-on. $5 if activated before July 2026

Nine manual steps, every single time

Here is the work, per client, per video, on every platform after the first one.

1Download the file2Remove the watermark3Resize for Shorts4Resize again for Pinterest5Rewrite the caption6Open the scheduler7Select the client account8Upload the file9Schedule itRepeat for the next platform. Then the next client. Then next week.

A scheduler only helps with the last two steps. The other seven stay yours - times every platform, every client, every week.

Calculate your current uploading cost

36

hours per month

$1,800

cost per month

Repurpose Agency is $179/month. At your numbers, the uploading costs $1,800.

Set the route once per client. Then it runs.

You never upload anything into Repurpose. That is the whole difference.

01

Trigger-based workflows

Fires on the client’s post, not a calendar entry. A client who posts three times a week gets distributed three times. Nobody has to notice.

Repurpose.io trigger-based workflow firing automatically on a client's new TikTok postRepurpose.io trigger-based workflow firing automatically on a client's new TikTok post

02

Automatic watermark removal

The TikTok logo is stripped before the file reaches any other platform.

03

Per-destination reformatting

Every platform gets its own aspect ratio and caption. No more folder of FINAL_v3 exports.

One source video automatically reformatted into the right aspect ratio for Shorts, Feed, YouTube and PinterestOne source video automatically reformatted into the right aspect ratio for Shorts, Feed, YouTube and Pinterest

04

Publishing and performance in one place

Every post reports back into the same dashboard, next to your link in bio clicks. The tool that published it tells you how it did.

Repurpose.io analytics dashboard showing post performance and link in bio clicks across platformsRepurpose.io analytics dashboard showing post performance and link in bio clicks across platforms
Works withTikTok logoTikTok logoInstagram logoInstagram logoYouTube Shorts logoYouTube Shorts logoSnapchat logoSnapchat logoPinterest logoPinterest logoFacebook logoFacebook logoLinkedIn logoLinkedIn logoX (Twitter) logoX (Twitter) logoBluesky logoBluesky logoTwitch logoTwitch logoAmazon logoAmazon logoZoom logoZoom logoGoogle Drive logoGoogle Drive logoDropbox logoDropbox logo

Any of these can be the source, not just the destination.Whatever a client posts to first becomes the trigger.

Four questions decide whether you need both

Honest answer: some agencies still need both. Four questions settle it.

Yes? Keep Metricool. Repurpose automates - it does not do approvals.

Yes? Keep Metricool for the inbox. Repurpose publishes and measures - it does not handle comments or DMs.

Yes? Keep Metricool for reporting. Repurpose analytics covers the organic posts it publishes.

Yes? Keep Metricool for client-facing reports. Repurpose shows performance inside its own dashboard.

If you can drop Metricool

$179 replaces a $53 subscription and a month of uploading labor. That is the whole trade.

$53Metricool
(monthly)
+
~$126Uploading labor
(estimated)
=
$179Repurpose
(all-in)

If you are keeping both

$232 in tools vs $1,800 in coordinator time. The subscription was never the expensive part.

$232Metricool +
Repurpose
VS
~$1,800Coordinator time
(estimated)

No to all four? Cancel it.

Publishing, scheduling, analytics, and link in bio all run here, and the uploading stops being anyone’s job.

$179 a month against 36 hours

Annual billing saves 17%

Starter

$35/month
  • 3 accounts per social network
  • 5,000 published videos a month
  • Automated repurposing workflows
  • Watermark removal on every video
Start Automating for Free
THE PLAN FOR THIS PAGE

Agency

$179/month
  • 25 accounts per social network
  • Unlimited publishing
  • One workflow per client
  • Publishing, analytics and link in bio in one place
Start Automating for Free

Pro

$79/month
  • 10 accounts per social network
  • Unlimited publishing
  • Automated repurposing workflows
  • Watermark removal on every video
Start Automating for Free

Connecting your first client takes about 20 minutes. There is nothing to migrate - your content already lives on the platforms.

Trial: 14 days or 10 published videos, whichever comes first. No credit card.

Suggested migration offer - pending commercial sign-off

“Managing more than ten clients? We will set up your first three workflows with you on a call.” - do not ship until support can honour it.

Common agency questions

Some agencies can. Run the four questions above - if all four are a no, nothing keeps you on both.

It reports on every post Repurpose publishes, per platform, next to your link in bio clicks - in one dashboard. For paid performance or competitor benchmarking, Metricool goes deeper.

It fires on a schedule and publishes a file someone uploaded. Repurpose fires on the client’s own post, removes the watermark and reformats for each platform, so nobody downloads or uploads anything.

No. Repurpose picks up each new post from the client’s source account. That is the whole difference.

Yes. The TikTok logo is stripped automatically, on every video, before the file reaches any other platform.

Starter covers 3 accounts per social network, Pro covers 10 and Agency covers 25.

No. Repurpose automates publishing, so there is no approval step. If clients sign off on posts before they go live, keep Metricool for that.

Neither - it is per plan. Agency is a flat $179 a month regardless of client count, with unlimited publishing.

[Answer pending - confirm with the product team]

[Answer pending - confirm with the product team]

Post once per client. Show up everywhere.

Your team has better things to do than upload the same video six times. Set the workflow once. Let the content move.

Start Automating for Free

14 days. 10 published videos. No credit card.