Repurpose.io logoRepurpose.io logoVSBuffer logoBuffer logo

Buffer needs you to fill the queue. Repurpose doesn’t.

Connect a client’s account once. Every new post gets picked up, cleaned of its watermark, resized for each platform, and published at full quality. Analytics and link in bio included.

Start Automating for Free

Publish 10 videos free. 14 days. No credit card.

Works withTikTok logoTikTok logoInstagram logoInstagram logoYouTube Shorts logoYouTube Shorts logoSnapchat logoSnapchat logoPinterest logoPinterest logoFacebook logoFacebook logoLinkedIn logoLinkedIn logoX (Twitter) logoX (Twitter) logoBluesky logoBluesky logoTwitch logoTwitch logoAmazon logoAmazon logoZoom logoZoom logoGoogle Drive logoGoogle Drive logoDropbox logoDropbox logo

⇄Any of these can be the source, not just the destination.Whatever a client posts to first becomes the trigger.

980,434+

creators automating with Repurpose

100,000+

videos published every day

OFFICIAL PLATFORM PARTNERS

Facebook logo - official platform partnerFacebook logo - official platform partnerYouTube Shorts logo - official platform partnerYouTube Shorts logo - official platform partnerTikTok logo - official platform partnerTikTok logo - official platform partnerSnapchat logo - official platform partnerSnapchat logo - official platform partnerAmazon logo - official platform partnerAmazon logo - official platform partner

Buffer vs Repurpose.io

Repurpose.io logoRepurpose.io logo
Buffer logoBuffer logo
The job it does
The job it doesTakes the video from the source your client posted it to, publishes it everywhere else, then measures all of it
The job it doesSchedules and publishes the files your team puts in the queue
What starts a post
What starts a postYour client publishing. No file, no upload
What starts a postSomeone loading a file into the queue
Removes the TikTok watermark
Removes the TikTok watermarkOn every video, automatically
Removes the TikTok watermarkPublishes the file it is given
Reformats per destination
Reformats per destinationPer platform aspect ratio
Reformats per destinationOne file goes to every channel
Scheduling and content calendar
Scheduling and content calendarYes
Scheduling and content calendarYes
Performance analytics
Performance analyticsYes
Performance analyticsYes
Link in bio
Link in bioYes
Link in bioYes
Video quality
Video qualityFrom the source file, no bitrate ceiling
Video qualityTranscoded to H.264, max 1300kbps
Analytics coverage
Analytics coverageEvery destination, TikTok and YouTube included
Analytics coverageFacebook, Instagram, LinkedIn and X
Priced by
Priced byPlan. Flat, regardless of client count
Priced byChannel. Every connected profile bills

Last updated: September 2026

Without Repurpose: 9 manual steps, every single time

Here is the work, per client, per video, on every platform after the first one.

WITH A REGULAR SCHEDULER

9 steps. Every video, every platform.

01Download the file
02Remove the watermark
03Resize for Shorts
04Resize again for Pinterest
05Rewrite the caption
06Open Buffer
07Select the channel
08Upload the file
09Queue it
↻Repeat for the next platform. Then the next client. Then next week.

Set it up once. It runs on its own.

1Connect each client’s accounts once
2Build a workflow per client
3Post as usual - Repurpose publishes everywhere

1 post in. 6 platforms out.

Watermark removed, resized, captioned - while you sleep.

✓Every new video goes out automatically

Buffer makes the publishing half of that process much easier.

The part Repurpose changes is what happens before it: supported source content can trigger the distribution workflow automatically.

Set the route once. Let the next post trigger it.

You never upload anything into Repurpose. Connect a supported source. Choose the destinations. Configure the workflow.

Then eligible new content can move through that route automatically. That is the whole difference.

01

Trigger-based workflows

Fires on the client’s post, not a calendar slot you filled last Tuesday. A client who posts five times a week gets distributed five times. Nobody has to notice.

Repurpose.io trigger-based workflow firing automatically on a client's new TikTok postRepurpose.io trigger-based workflow firing automatically on a client's new TikTok post

02

Automatic watermark removal

The TikTok logo is stripped before the file reaches any other platform.

03

Per-destination reformatting at full quality

Every platform gets its own aspect ratio and caption, rebuilt from the source file with no bitrate ceiling. No more folder of FINAL_v3 exports.

One source video reformatted per platform at full quality, with no bitrate ceilingOne source video reformatted per platform at full quality, with no bitrate ceiling

04

Publishing and performance in one place

Every post reports back into the same dashboard, TikTok and YouTube included, next to your link in bio clicks. The tool that published it tells you how it did.

Repurpose.io analytics dashboard showing post performance and link in bio clicks across platformsRepurpose.io analytics dashboard showing post performance and link in bio clicks across platforms

Same clients on Buffer? You pay 2x more

10 clients, 3 channels each. Same workload, two very different bills.

Run your own numbers

Drag the sliders to match your agency

10
3
YOU SAVE

$181/mo

50% less every month

TIME BACK

36 hrs/mo

of manual uploading

2× MORE
Buffer logoBuffer logoTEAM

$360/mo

30 channels × $12 each

SAVES $181/MO
Repurpose.io logoRepurpose.io logo

$179/mo

Agency plan, flat price

Buffer Team, $12 per channel per month. Volume discounts apply above 10 channels; the gap stays roughly 2x.

What agencies say after the switch

"Before Repurpose.io, distributing content across TikTok, Instagram Reels, and YouTube Shorts was a manual nightmare that slowed down our entire operation. Since switching, we've been able to scale to 1000+ videos a month across 20 brands without adding a single person to handle distribution. We've driven millions of views and helped our clients grow hundreds of thousands of followers purely through organic short form. For any agency running high volume content, this tool is a no-brainer."

Corey Nicholson headshot

Corey Nicholson,

Founder & CEO, DTC House

Making companies viral through organic storytelling. 1B+ impressions generated.

"Before using Repurpose.io, our team spent dozens of hours weekly syndicating content. Since switching to Repurpose.io, we've been able to maximize our team's time and bandwidth to focus on other business areas. It's saved us hundreds of hours since starting and made maximizing content usage and syndication so much easier. Highly recommend it to other agencies!"

Ally Mincher headshot

Ally Mincher,

Senior Influencer Growth Strategist, Trend

"Before using Repurpose.io, we were overwhelmed with the crucial task of diversifying our talents' content across platforms. Since switching to Repurpose.io, we've been able to simplify and scale our talents' content syndication across relevant channels. Any talent competing in today's social media era should be using Repurpose.io."

Josh DeAngelis headshot

Josh DeAngelis,

Co-Founder & Head of Talent, Palette Media

Set it once. Never touch it again.

Annual billing saves 17%

Per-channel pricing is cheap at three channels and expensive at fifty

One client on Instagram, TikTok, YouTube, Facebook, and Pinterest is five channels. Ten clients is fifty. Repurpose bills by plan instead.

Starter

$35/month
  • 3 accounts per social network
  • 5,000 published videos a month
  • Automated repurposing workflows
  • Watermark removal on every video
Start Automating for Free
THE PLAN FOR THIS PAGE

Agency

$179/month
  • 25 accounts per social network
  • Unlimited publishing
  • One workflow per client
  • Publishing, analytics and link in bio in one place
Start Automating for Free

Pro

$79/month
  • 10 accounts per social network
  • Unlimited publishing
  • Automated repurposing workflows
  • Watermark removal on every video
Start Automating for Free

Trial: 14 days or 10 published videos, whichever comes first. No credit card.

Connecting your first client takes about 20 minutes. There is nothing to export from Buffer and nothing to migrate - your content already lives on the platforms.

Common agency questions

No, there is nothing to migrate. Repurpose does not hold a queue. Connect a client account, set the route, and future posts distribute themselves. Anything already scheduled in Buffer goes out as planned.

Some agencies can. Run the three questions above - if all three are a no, nothing keeps you on both.

Because you are probably under about fifteen channels. Below that the per-channel model wins and we would rather you stayed put.

It schedules and publishes, well. It does not start from a post your client already made, remove watermarks, or reformat per platform. Those are the parts that take your team’s week.

No. It picks up what the client already posted, or a file from Google Drive or Dropbox. That trigger is the product.

Yes, automatically, on every video, before it reaches any other platform.

Repurpose reformats from the source file with no bitrate ceiling.

3 per network on Starter, 10 on Pro, 25 on Agency. Per network, not in total.

No to both. If daily comment management or client sign-off is part of your retainer, keep something that does it.

Disconnect the account and the workflow stops. No per-client contract, nothing to cancel separately, and your bill does not change.