Buffer needs you to fill the queue. Repurpose doesn’t.
Connect a client’s account once. Every new post gets picked up, cleaned of its watermark, resized for each platform, and published at full quality. Analytics and link in bio included.
Without Repurpose: 9 manual steps, every single time
Here is the work, per client, per video, on every platform after the first one.
WITH A REGULAR SCHEDULER
9 steps. Every video, every platform.
01Download the file
02Remove the watermark
03Resize for Shorts
04Resize again for Pinterest
05Rewrite the caption
06Open Buffer
07Select the channel
08Upload the file
09Queue it
↻Repeat for the next platform. Then the next client. Then next week.
WITH REPURPOSE
Set it up once. It runs on its own.
1Connect each client’s accounts once
2Build a workflow per client
3Post as usual - Repurpose publishes everywhere
✓Every new video goes out automatically
Buffer makes the publishing half of that process much easier.
The part Repurpose changes is what happens before it: supported source content can trigger the distribution workflow automatically.
Set the route once. Let the next post trigger it.
You never upload anything into Repurpose. Connect a supported source. Choose the destinations. Configure the workflow.
Then eligible new content can move through that route automatically. That is the whole difference.
01
Trigger-based workflows
Fires on the client’s post, not a calendar slot you filled last Tuesday. A client who posts five times a week gets distributed five times. Nobody has to notice.
02
Automatic watermark removal
The TikTok logo is stripped before the file reaches any other platform.
03
Per-destination reformatting at full quality
Every platform gets its own aspect ratio and caption, rebuilt from the source file with no bitrate ceiling. No more folder of FINAL_v3 exports.
04
Publishing and performance in one place
Every post reports back into the same dashboard, TikTok and YouTube included, next to your link in bio clicks. The tool that published it tells you how it did.
Calculate your current uploading cost
36
hours per month
$1,800
cost per month
50
channels on Buffer
Repurpose Pro is $79/month.
Set it once. Never touch it again.
Annual billing saves 17%
Per-channel pricing is cheap at three channels and expensive at fifty
One client on Instagram, TikTok, YouTube, Facebook, and Pinterest is five channels. Ten clients is fifty. Repurpose bills by plan instead.
Clients, 5 networks each
2 clients
5 clients
10 clients
20 clients
Buffer channels
10
25
50
100
Buffer Team
$120
$180
$255
~$355
$35, Starter
$79, Pro
$79, Pro
$179, Agency
The crossover is around fifteen channels. Below that, Buffer is cheaper, and you should stay where you are.
Trial: 14 days or 10 published videos, whichever comes first. No credit card.
Connecting your first client takes about 20 minutes. There is nothing to export from Buffer and nothing to migrate - your content already lives on the platforms.
Common agency questions
No, there is nothing to migrate. Repurpose does not hold a queue. Connect a client account, set the route, and future posts distribute themselves. Anything already scheduled in Buffer goes out as planned.
Some agencies can. Run the three questions above - if all three are a no, nothing keeps you on both.
Because you are probably under about fifteen channels. Below that the per-channel model wins and we would rather you stayed put.
It schedules and publishes, well. It does not start from a post your client already made, remove watermarks, or reformat per platform. Those are the parts that take your team’s week.
No. It picks up what the client already posted, or a file from Google Drive or Dropbox. That trigger is the product.
Yes, automatically, on every video, before it reaches any other platform.
Repurpose reformats from the source file with no bitrate ceiling.
3 per network on Starter, 10 on Pro, 25 on Agency. Per network, not in total.
No to both. If daily comment management or client sign-off is part of your retainer, keep something that does it.
Disconnect the account and the workflow stops. No per-client contract, nothing to cancel separately, and your bill does not change.
Stop filling the queue by hand.
Your team has better things to do than move the same client content between five publishing workflows every week.
Connect the source. Set the routes. Let the next post trigger the process.
