Long video format that is great for storytelling and providing in-depth content. However, repurposing content for social media formats can help you reach a wider audience. In this post, you’ll learn how to repurpose video content 33 different ways.
What is repurposing the content?
Repurposing content means taking one piece of content and creating multiple different pieces (and in different formats audio, video, clips, text posts, etc) from it.
While you can post the entire long-form videos to Facebook and YouTube, most social media platforms only allow short-form videos. You can Repurpose video content by creating multiple short clips (60 seconds or less) from your long-form video allowing you to upload those clips on other social media platforms like TikTok, Twitter, Instagram, and LinkedIn. You can even repurpose video content into audio podcasts, transcribe them into blog posts, social media text posts, image carousels, infographics, and even pull out quotes from your videos and create graphic quote images from the data in the video.
Different people consume content in different ways, so by repurposing your content, you’re giving them the ability to consume it in the format that they prefer.
Not only that, but repurposing content can help improve your SEO, it also empowers you to post content consistently without having to create new content each time. You create new pieces of content based on an existing one, you’re effectively creating new opportunities to rank for new keywords.
Why you should repurpose the content?
1. Get more views and engagement on your YouTube channel
By repurposing the content, you can reach new viewers who may not have seen the video on YouTube. You can also attract more engagement by repurposing content for social media platforms and recommend they check out the full video on your YouTube channel
2. Reach a wider audience
Repurposing your content will help you reach a larger audience who may not be active on YouTube. You can share the video on social media platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
3. Increase brand awareness
Repurposing your content can help to increase brand awareness as it exposes your brand to new audiences. When people see your videos or posts on other social media platforms, you can drive them to check out your YouTube channel to watch the entire video
4. Increase leads and conversions
When you repurpose your content, you can include a call to action to your website or landing pages in the posts and videos. This can help to increase leads and conversions as people may be more likely to click on the link if they are interested in the content.
5. Get more shares
By repurposing your content, you can increase the chances of it being shared as people may share it on their social media profiles if they like it. This can help to extend the reach of your content and attract new followers.
6. Improve SEO
When you repurpose your content, you can improve your SEO ranking as you are providing fresh and new content that is relevant to your target audience. This can help to boost traffic to your website and increase leads.
7. Create evergreen content
When you repurpose your YouTube videos, you can create evergreen content that can be shared again and again. This is beneficial as it means that you can continue to attract new viewers and engagement even if the video is a few years old.
8. Enhance existing content
You can use repurposing to enhance existing content and make it more engaging. For example, you could add subtitles to a video or create an infographic from a blog post. This can help to make your content more visually appealing and attract more attention.
9. Save time
Repurposing your content can save you time as you don’t have to start from scratch when creating content for other social media platforms. You can use the existing videos or blog posts and adapt them to fit the new format.
10. Get more leads
When you repurpose your content, you can include links to your website or landing pages in the posts and videos. This can help to increase leads and conversions as people may be more likely to click on the link if they are interested in the content.
Here’s how to repurpose your video content 33 ways
YouTube is a great platform to post your video content, but don’t stop there. Here are 33 ways to repurpose your content so you give it more exposure especially when repurposing content for social media
Repurposing the youtube video:
- Post the full video on your Facebook page, in relevant Facebook groups, and on Google Drive and Dropbox.
- Create a 60-second clip from the video, add a headline and captions, and post it as an Instagram story.
- Transcribe the video’s audio into text and turn it into a blog post with the video embedded at the top.
- Create 2200-character summaries of the video’s text content and post them on Instagram, Facebook, and LinkedIn.
- Turn the video into graphics using Canva and post to Twitter, Facebook, page, LinkedIn, IG, Tick Tok, and Pinterest.
- Turn the video into audio and post the full recording as a Podcast on Apple or Spotify.
- Make sure to also create backup copies of the audio on your Dropbox or Google Drive.
- Edit the audio into 60-second clips to use as Alexa skills
- Create vertical audio grabs to use on IG, Tik Tok, LinkedIn, Twitter, Facebook page, and YouTube shorts.
Repurposing content is a great way to save time and money while still providing valuable information to your audience. By using repurpose.io, you can quickly and easily create new videos, posts, and infographics from existing content. Start Your Free Trial
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