Listen up, podcasters! We know your content’s importance and the message you want to promote through your podcast. And that’s why we’re here.
We want to share different tips and tricks to supercharge your podcast content distribution.
Here are different ways to repurpose your audio podcast.
Transcribe Your Audio Transcriptions to a Blog Post
Use applications like Otter and Descript to turn the audio into transcripts. Take the text and upload it to your website as a blog. Now, don’t just copy and paste. Do your due diligence by checking the spelling, grammar, and even terms that were not appropriately transcribed.
Add the appropriate image and proper H1 and H2 tags. Highlight the points and the corresponding details. Remove texts that don’t add substance to the blog post. Embed your audio podcast on the blog itself, and then include specific instructions like how people can find you, how people can subscribe to your podcast, and so on.
Turn Your Audio Podcast into a Twitter Thread
Take the highlighted points of your audio podcast and turn them into a Twitter thread.
Write the thread like a summarized list of bullet points with all the noteworthy statements, comments, suggestions, and advice. You can copy and paste the statement or rewrite it within context. Just make sure that it fits 280 characters or less. End the thread with a call-to-action (CTA) such as, “what points struck you the most?”
The goal is to increase engagement by leaving comments.
Design Image Posts with Quotable Quotes
Your podcast is filled with memorable statements. Capture all the quotes that resonate with your audience. Now you can use design applications like Canva to choose the colors, text, and template appropriate for your brand.
You can include a photo of the author and their name. All you need to do is export your graphics and upload them to all your social media channels. It’s that simple. Include some engaging text that comes with the image, and don’t forget to include the hashtags of your target audience.
Convert your Podcast Highlights to a Carousel Post
A carousel is a post containing more than one photo or video, which users can view by swiping left on a post through the phone app. You can post a minimum of 5 and a maximum of 10 image posts per carousel.
Think of it like a storybook where each image contains a point or idea. The first image will have the headline, which could be a statement or a question. Then the following pictures support the headline, with the final image having a call to action.
Here’s a repurpose hack. Why don’t you use your Twitter thread as content for your image carousels? Hey, we do that here at Repurpose.io.
Fun fact, according to Hootsuite, on average, their carousel post get 1.4 times more reach and 3.5 times more engagement than regular posts on Instagram. Something to take note of.
Transform Audio Podcast to Short Vertical Clips
Choose a eureka moment in your podcast that can fit within 60 seconds. Use this audio clip and turn them into a short-form vertical video. You can use them in places like TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, Twitter, and LinkedIn. Short-form vertical videos account for many views, which can lead to potential clients for your brand.
If you’re looking for a tool that can turn your audio podcast into short-form vertical clips and automatically publish them on all your social media channels, try Repurpose.io.
Just connect your audio podcast source and all your other social media channels. Then create a workflow that will convert your audio podcast to short-form vertical video clips. Send them directly or schedule them for a later date on social media channels such as TikTok, YouTube Shorts, Facebook Reels, Instagram Reels, LinkedIn, and even Twitter.
Arise Podcasters! Let your message be heard. Try Repurpose.io for FREE TODAY!