As a content marketer, you know that producing high-quality content is essential to engaging your audience and achieving your marketing goals. But staying ahead of the curve and continuously improving your content marketing strategy can be challenging in a rapidly evolving digital landscape.
That’s where Content Marketing Insider comes in. In this video podcast series, industry-leading experts share their insights, tips, and strategies to help you level up your content marketing game and achieve outstanding results.
In this post, we’ll dive into the most impactful moments from Content Marketing Insider Super Cut #2 and show you how to apply these insights to your own content marketing efforts.
Moorph – Episode 7: How to Use Video on Twitter
Video has become a crucial part of any content marketing strategy, and Twitter is no exception. But how can you effectively use video on Twitter to engage your audience and achieve your marketing goals?
According to Moorph, the key to using video on Twitter is to understand that the video is the content of the post. You can create a text post as you normally would and attach the video like any other attachment. Short-form video is popular on other platforms, so utilizing it and repurposing content from other platforms on a Twitter post will help you stand out.
Twitter has a media tab for everybody, so creating ads or promotions for your business along with text and video will allow people to quickly go to your media tab on your profile page and see all of your ads with whatever text you had included to accentuate that video.
Jeff Couret – Episode 8: How to Reverse Engineer the Algorithm
The algorithms of different social media platforms can be complex and difficult to understand. But what if you could reverse-engineer the algorithm and figure out what made successful accounts in your niche successful?
According to Jeff Couret, reverse-engineering the algorithm is all about finding someone who is successful in your niche or in another niche and figuring out what made them successful. Take a look at their top-performing posts and analyze the concepts, visuals, sounds, and trends they used. Based on everything you’ve seen, what makes the most sense to invest your time in? By following successful examples, you can recreate some of those same steps and achieve similar success.
Crissy Conner – Episode 9: Why You Should Start Recording Now
Creating valuable content is essential to building your brand and engaging your audience. But many content creators struggle with getting started and finding the right time to record.
According to Crissy Conner, the first step in creating content is to start recording. Don’t wait for the right time, just start now. Be consistent and start with one platform before moving to another. Even if you don’t get the views you want, remember that you’re always learning and improving.
Creating value-based content positions you as an expert, creates raving fans, and makes selling easier. By providing value and demonstrating your expertise, you’ll be able to build trust and credibility with your audience.
Jeffrey Lawrence – Episode 10: How to Effectively Use Different Platforms
Using different social media platforms can be overwhelming, especially when each platform has its own set of rules and formats. But what if there was a way to efficiently distribute your content across multiple platforms?
According to Jeffrey Lawrence, the key to effectively using different platforms is to understand that every platform natively has slightly different rules and a slightly different audience. You can make slightly different content for each one, but that can be time-consuming. Repurpose.io allows you to upload your content once and distribute it across multiple platforms. Outsourcing the distribution process saves time and allows you to focus on fixing common mistakes and growing your brand.
Megan Gersch – Episode 11: How to Strategically Craft Your Brand
Creating a strong brand is essential to standing out in a crowded digital landscape. But how can you effectively craft your brand and maximize your reach across different platforms?
According to Megan Gersch, strategically crafting your brand means creating video content that can be repurposed across different platforms to maximize your reach and tap into different audiences. Optimizing your captions for each platform will help your content look like it belongs there.
Don’t worry about people seeing you across multiple platforms. The goal is to maximize your time and message into creating one video or asset that can be used across different platforms. By tapping into different audiences and maximizing your reach, you’ll be able to effectively craft your brand and achieve your marketing goals.
Doc Williams – Episode 12 and 13: Why Creating Case Studies Is Essential
Creating case studies is a great way to build trust and credibility with your audience. By telling a story about what’s working in your industry and walking your audience through the journey, you’re providing value and demonstrating your expertise.
According to Doc Williams, creating case studies is a great way to build authority and trust with your audience. By telling a story about what’s working in your industry and walking your audience through the journey, you’re providing value and demonstrating your expertise. Don’t worry about trying to sell something right away. Focus on providing value and the sales will come later.
By providing valuable content and demonstrating your expertise, you’ll be able to build trust and credibility with your audience. This will help you achieve your marketing goals and stand out in a crowded digital landscape.
Content Marketing Insider Super Cut #2 is the ultimate resource for anyone looking to take their content marketing game to the next level. By taking the tips and strategies from these episodes and applying them to your own content marketing efforts, you’ll be able to achieve outstanding results and stand out from the crowd.
Remember to be consistent, create value-based content, and always be learning and improving. With these principles in mind, you’ll be able to take your content marketing skills to the next level and achieve your marketing goals.