Are you a marketer looking to level up your game? Or are you a beginner trying to dive into the content marketing arena? Look no further than the Content Marketing Insider Supercut, powered by Repurpose.io.
In this special two-part compilation, we have brought together the “cream of the crop” from the Content Marketing Insider video podcast episodes. Our esteemed guests share their valuable strategies and game-changing advice on how to succeed in the world of content marketing.
Clear Communication in Short-Form Content
Hani Mourra, CEO of Repurpose.io, shared his insights on how to create clear and concise short-form content.
Short-form content has become increasingly popular in recent years, particularly with the rise of social media platforms like TikTok and Instagram. However, creating effective short-form content can be a challenge.
Mourra emphasizes the importance of communicating clearly in under 60 seconds, which is compatible on all platforms. According to Mourra, the first few seconds of your video are the most important, especially in a world where everyone is scrolling. You should make your first few words not about introducing yourself, but more about what the viewer is going to learn from you in the video. He also suggests using a specific framework for your short-form content: start with what the viewer will learn, jump right into the topic, talk about it for about 20-30 seconds, and end with a call to action.
Diversifying Your Social Media Presence
Logan Cramer, Affiliate & Community Manager of Repurpose.io, advises content creators not to put all their eggs in one basket.
Social media has become integral to content marketing, but relying solely on one platform can be risky. For example, while TikTok is an excellent platform for short-form video content, it’s best to bring your followers to a hub, like a Facebook group or YouTube channel, where you can build a community and engage with your audience.
Cramer also recommends Instagram for its direct messaging system, which makes it easier to answer viewer questions. He emphasizes that Pinterest is a valuable platform for long-term content strategy, as it is search-based like Google and YouTube. Cramer’s strategy is to drive people from TikTok to other platforms, like Facebook and Pinterest, to cultivate a loyal following.
Telling Your Story as a “Boring” Business
Jen Mckee, Owner of Kee Hart Marketing & Events, shares her advice on how to create content for a “boring” business.
Creating engaging content can be challenging, especially for businesses that are considered “boring” or uninteresting. She suggests coming up with a video strategy and focusing on telling your story, rather than just educational content.
Mckee emphasizes that people are interested in getting to know the people behind the business, so sharing your story and behind-the-scenes content is a great way to engage with your audience. She recommends starting with simple videos of yourself working or your team working, and gradually building up to longer-form content. By being authentic and showing the human side of your business, you can create a loyal following that is interested in what you have to say.
Building Your Pinterest Skill
Heather Farris, Pinterest Ads Strategist & Consultant at Heather Farris & Co., advises content creators to start small and build up their Pinterest skills.
Pinterest has become a popular platform for content creators, particularly those in the lifestyle and wellness niches. However, building a following on Pinterest takes time and effort.
Farris suggests starting with a minimum viable strategy, posting one standard pin per day and one idea pin per week. She emphasizes the importance of building your Pinterest skill, which takes time and practice. She also recommends ignoring your analytics for the first 90 days, and focusing on building your content library and finding keywords on the platform. By building up your skills and following on Pinterest, you can create a valuable long-term content strategy.
Optimizing Content Output
Mark Lavoie, Founder of Autobahn Digital, advises content creators to optimize their content output.
Creating content is only part of the battle, as optimizing your content output is equally important. He suggests using tools like Repurpose.io to input one piece of content and syndicate it to multiple platforms.
Lavoie emphasizes the importance of building a short-form video strategy, which allows you to create more content in less time. He also suggests focusing on creating a few high-quality pieces of content, rather than spreading yourself too thin across multiple platforms. By using tools like Repurpose.io, you can save time and effort in creating and syndicating content.
Overcoming Imposter Syndrome
Colleen Ducharme shares her advice on overcoming imposter syndrome.
Imposter syndrome is a common challenge for many content creators, particularly those just starting. She suggests acknowledging your negative thoughts and flipping them to the positive, and being truthful about where you are in your process.
Ducharme emphasizes that it’s important to be true to your message and how you’re sharing it, and not compare yourself to others in the industry. By acknowledging your negative thoughts and flipping them to the positive, you can build up your mindset endurance and create a more positive outlook. By being authentic and true to yourself, you can create valuable content that resonates with your audience.
In conclusion, the Content Marketing Insider Supercut offers valuable insights and advice from seasoned industry professionals. Whether you’re just starting out or looking to level up your content marketing game, these strategies can help you succeed. Don’t forget to subscribe to the channel for more valuable content in the future!