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✦ Case Study
How Ixamar Palumbo Hit 130,804 YouTube Views in 90 Days With Automated Content Repurposing
When the 90-day run began, Ixamar Palumbo's YouTube channel was barely moving. Its normal range was 40 to 1,600 views a month. She wasn't short on content; she already had a stream of short-form videos living on other platforms.
What she lacked was the time to export, resize, and re-upload them to YouTube every day. So she changed one thing: she automated the distribution of her short-form videos to YouTube Shorts with Repurpose.io and published consistently for 90 days. Below is exactly what happened, screenshot by screenshot.
Final Result After 90 Days
155
Subscribers
+3,612%
Watch hours
23.4K
Shorts views
Ixamar Palumbo
Founder of The Rich Hermana,
Content Type
Short-form videos
Primary Platform
YouTube Shorts and Instagram
Starting Point
73 subscribers
Posting Frequency
3× per day
Workflow
Short-form videos
Duration
90 days
Tool Used
The Goal: Consistent Publishing Without Daily Uploads
The plan was simple: instead of manually uploading to YouTube Shorts every day, connect the existing content workflow to Repurpose.io and let it publish automatically. For most creators, the hard part isn't making content. It's the daily grind of posting it everywhere. Automating that one step was the whole experiment.
"The content already existed. The only thing that changed was that it started publishing itself"
— Ixamar Palumbo
The 90-Day Growth Breakdown
She started at roughly 73 subscribers, on a channel YouTube itself pegged at just 40 to 1,600 views a month, effectively dormant.
The 90-Day Journey
From Zero Traction to Viral Growth
The First 30 Days
19,100 Views and 19 New Subscribers
In the first 30 days, she published 68 videos through automation, about two a day, and gained 19,100 views and 19 subscribers.
Views averaged a few hundred per video, and engagement was light, which is normal early Shorts behavior: the platform tests new content with small audiences first. The win wasn't the numbers. It was the channel that kept publishing on its own, with zero daily effort.
First 30 Days Results
19,100
views
+19
subscribers
68
videos
~70 hrs
watch time
502
Shorts likes
Days 30-60
One Short Crosses 23,000 Views
By day 60 the channel had its breakout. One relatable "bridezilla" Short crossed 23,000+ views on its own and pulled everything up with it, and a single day spiked past 21,000 views. Across this stretch she added roughly 54,000 views and ~23 subscribers, and new viewers started commenting and subscribing. The workflow never changed.
Results during Days 30–60
~54,000
views
+23
subscribers
23.4K
top Short
~82 hrs
watch time
Days 60–90 — Final Results
38,000+ Views a Month Becomes the New Normal
In the final 30 days, the spike didn't crash. It became the new floor. She cleared 38,000+ views in the latest full month, re-accelerating to 43,000+ across the trailing four weeks, and crossed ~155 subscribers, roughly double where she started. Not every video went viral; enough did, because she kept publishing.
Final 30 Days
43,385
views
~155
total subscribers
65.1 hrs
Watch time
Although YouTube views settled below the month-two peak, they remained significantly higher than where the channel started. Subscriber growth continued, and Instagram kept adding followers.
By the end of the experiment, both platforms had established a stronger foundation than they had 90 days earlier.
Full 90-Day Totals
130,804
views
+3,612%
growth
~73 → ~155
subscribers
~215 hrs
watch time
💡 Her story reinforces a key lesson for creators.
The growth wasn't luck. It was weeks of consistent publishing, even while views were low, plus a system that kept content flowing without becoming a daily chore.
Why the Growth Accelerated
Volume created more chances to be discovered.
~2 Shorts a day gave YouTube a constant stream to test. More at-bats meant higher odds of a breakout and one hit.
Automation removed the friction that kills consistency.
A fixed schedule meant the cadence never slipped on busy days. The channel grew in the background while Ixamar focused on creating rather than uploading.
How Repurpose.io Fit Into the Workflow
01
Automated publishing replaced the daily upload.
Connect the existing short-form workflow once; videos then ship to YouTube Shorts on a fixed schedule, with no manual exporting, resizing, or re-uploading.
02
A heavy cadence became sustainable.
~68 videos a month by hand isn't realistic for a solo creator. Automation held the pace without adding work.
03
Growth happened in the background.
Publishing ran on its own, so the channel kept reaching new viewers while she focused on content.
04
Maintenance was minimal.
After setup, a quick weekly check was enough.
Lessons for Growing YouTube Shorts
Start even when it's slow.
Month one looked unremarkable; the breakout came in month two, because she kept publishing through the quiet stretch.
Repurpose what you already have.
She filmed nothing new for YouTube. Redistributing existing short-form content unlocked a brand-new audience.
Volume buys lottery tickets.
One viral Short out of dozens lifted the whole channel. You can't pick the winner; just publish enough to have one.
Automation keeps you in the game.
Most creators quit not from lack of talent, but because manual cross-posting eats the time meant for creating.
Key Takeaway
A near-dormant channel went from a few hundred views a month to 130,000+ in 90 days, not from one magic video but from consistent publishing that finally became realistic once posting was automated.
And every number above is screenshot-verified.
YouTube Shorts Growth FAQ
How long does it take to grow on YouTube Shorts?
Here, real traction took 30 to 60 days. Month one produced ~19K views; the breakout hit in month two once there was a backlog of Shorts for the algorithm to test.
Does repurposing or reposting content hurt your reach?
It didn't. Redistributing existing short-form videos to YouTube Shorts grew this channel 3,612% in views over 90 days. Consistency and volume mattered more than new footage.
How many YouTube Shorts should you post per day?
Ixamar averaged ~2/day (~68/month) and automated, which was enough volume to raise the odds of a breakout.
What is automated content distribution?
Connecting your content workflow to a tool like Repurpose.io so videos publish to each platform automatically on a schedule, instead of manual daily uploads.
Can you grow YouTube Shorts without filming new videos?
Yes. This entire result came from repurposing short-form videos that already existed on other platforms.
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