Content marketing has become an essential strategy for businesses across various industries. In the digital age, video content has emerged as one of the most effective forms of content marketing. But how can we maximize the impact of our video content? How can we repurpose videos to reach a wider audience and increase engagement? In this blog, we will delve into the insights shared by Mark Harbert, a renowned expert in the field of video marketing, in a recent episode of the Content Marketing Insider podcast. We will explore the concept of repurposing videos with impact and discover its numerous benefits to content creators and marketers.

The Power of Repurposing Videos

Mark Harbert emphasizes the importance of repurposing video content. Repurposing involves presenting existing video content in different formats or on various platforms to extend its reach. By repurposing videos, content creators can save time and effort while still delivering valuable content. Instead of creating entirely new content for each platform, repurposing allows for maximum exposure with minimum resources.

Repurposing Methods

There are multiple ways to repurpose videos effectively. Mark Harbert suggests two key methods:

Chopping Videos into Smaller Segments: One popular approach is to cut your main video into smaller snippets. These snippets can be distributed across platforms like Facebook, Instagram, and Pinterest. By leveraging the power of short-form video content, you can capture your audience’s attention and direct them toward your primary video or website. This strategy not only saves time but also allows for targeted content delivery based on the diverse preferences of different platforms.

Transforming Video Transcripts into Blog Articles: Another highly effective repurposing technique involves transforming video transcripts into blog articles. Mark Harbert highlights the benefits of utilizing an AI-powered tool like chat GPT to create compelling articles based on video content. By converting video content into well-written blog articles, you can leverage search engine optimization (SEO) techniques to attract organic traffic and increase your online visibility. This method allows you to provide valuable insights to your audience through a different medium, catering to different types of learners and expanding your reach.

Benefits of Repurposing Content

Repurposing content comes with several benefits that can significantly impact your content marketing strategy:

Time Efficiency: Repurposing existing video content reduces the time and effort required to create new content. This time-saving is invaluable in our fast-paced digital world, allowing you to focus on other essential tasks while maintaining a consistent content flow.

Increased Reach and Engagement: Repurposing video content allows you to reach a wider audience across multiple channels. Each platform has its audience, and by adapting your content to different platforms, you can target specific demographics and engage with potential customers who may not have come across your original video. This expanded reach can lead to increased engagement, brand awareness, and conversions.

Maximizing Brainpower

Our brain’s creativity and capacity for idea generation are not infinite. Repurposing content taps into the principle of working smarter, not harder. By repurposing videos, you can present your message in different formats, catering to different learning styles and preferences. This approach ensures you make the most of your creative energy while reaching a diverse audience.

Choosing the Right Channels: While it’s necessary to be present on multiple platforms, it is crucial to identify your target audience’s most frequented platforms. Mark Harbert suggests focusing on platforms like Facebook and YouTube, which offer significant marketing potential due to their large user bases. However, conducting audience research is essential to identify the platforms your target audience engages with the most. Being strategic in choosing channels will ensure maximum impact for your repurposed content.

The Search Engine Optimization Advantage: Repurposing video content into various formats and distributing it on multiple platforms can improve your website’s search engine rankings. As more content is indexed by search engines, you increase your chances of being discovered by potential customers through organic searches. By practicing basic SEO techniques, such as optimizing headlines, meta descriptions and using relevant keywords, you can further enhance the discoverability of your repurposed content.

Examples and Case Studies: To illustrate the power of repurposing, Mark Harbert shares his personal experience. He highlights how creating blog posts from video transcripts has significantly contributed to his branding and content strategy. Additionally, he discusses his use of social media auto-posters to repurpose blog content into bite-sized marketing tips. By repurposing, he has consistently shared valuable content, engaged his audience, and generated ongoing engagement long after the initial content creation.


Repurposing video content is a game-changer for content creators and marketers. It offers the opportunity to maximize the impact of your videos, save time and effort, expand your reach, and drive engagement. By using the right repurposing techniques and distributing content strategically across platforms, businesses can effectively capture the attention of their target audience and drive conversions. So, embrace the power of repurposing and turn your video content into powerful marketing assets to elevate your content marketing strategy.