Content marketing is a vital aspect of modern marketing strategies. It creates and distributes valuable content to attract and retain a clearly-defined audience. However, creating content is not enough. You need to make sure your target audience sees it. That’s where the power of visibility comes in.
In this blog post, we will discuss the power of visibility in content marketing and how businesses can harness it to their advantage. We will also share tips and insights from our guest, Chrissy Connor, the Visibility Queen.
Visibility is Key, Even for an Introvert
The first point is that visibility is critical, even if you are an introvert. As Chrissy Connor shared in our interview, she was an introvert who had to become the Visibility Queen. She had to overcome her fear of being visible and put herself out there to grow her business.
It can be challenging, but the benefits outweigh the inconveniences. When you show up consistently and give value to your audience, you build trust and create a parasocial relationship with your viewers. They feel like they know you, and they become your raving fans.
If you are an introvert, you can still be visible. You can start by not showing your face and using your voice to create content. For example, you can do podcast interviews, short-form videos, or record and do a voiceover. The key is to take small steps to get comfortable and work on changing your mindset. Remember, growth doesn’t come without discomfort, but it’s worth it.
Visibility Creates Raving Fans That Makes Selling Easier
The second point is that visibility creates raving fans that make selling easier. When you consistently show up and give value to your audience, you create a loyal following that trusts you. They know you, what you do, what you’re an expert in, and how you can help them.
Marketing is life-changing because it can help someone improve their lives, increase their livelihood, and maybe allow them to pay off debt, go on vacation, or put their kids to college. When you know that you’re changing someone’s life, it’s priceless.
The key is to show up consistently and create quality content. It’s not about instant gratification but about creating a parasocial relationship with your viewers. They may not comment on or like your content, but they’re watching and learning from you.
It’s Easier to be Visible Now More Than Ever
The third and final point is that it’s easier to be visible now than ever. Back in the day, the only platform was live video. Today, we have many options that make it easier and a no-brainer for us to get out there and create brand awareness for our selling.
We can use live video on almost every platform, short-form videos, stories, and even interviews like this one. We can also work smarter, not harder, using tools like Repurpose.io. Repurpose.io allows you to repurpose your content and add it to other platforms, expanding your visibility and reach.
The key is to pick up your phone and press record. Start with one platform, be consistent, and then move to another. If you fail, don’t think of it as a failure. Instead, think of it as a learning experience. You’re continually improving, and you’re constantly growing.
In conclusion, the power of visibility in content marketing cannot be overstated. It’s the key to creating a loyal following, making selling more accessible, and expanding your reach. Whether you’re an introvert or an extrovert, you can be visible. You can start small and work on changing your mindset.
Remember, marketing is life-changing because it can help someone improve their lives. The more you show up and create quality content, the more you build trust with your audience. And with so many platforms and tools available today, it’s easier than ever to be visible.
So, what are you waiting for? Pick up your phone, press record, and create content that will change someone’s life.