Because it was such a packed episode, we split it into two. Yes! This is PART 2 of Content Marketing Insider powered by, which features a special guest, Doc Williams. Content marketing is one of the most powerful tools available to side hustlers for building an engaged audience and driving sales. This blog post will explore creating a profitable side hustle by implementing a call to action (CTA) for products and services.

Call to Action for Products and Services

A CTA is a desired action that you want your audience to take after viewing your content. In the context of content marketing, a CTA is usually a request for the audience to engage with your brand further, either by subscribing to your email list, following you on social media, or purchasing a product or service.

In his interview on Content Marketing Insider, Doc Williams emphasizes the importance of a CTA for products and services. After identifying your skill and creating content in three formats, it’s important to offer a CTA at the end of your content.

Products and services can be delivered in different formats depending on your comfort level and time. You can offer DIY resources, consulting, or do the work for them. The key is to make it clear what you offer and have a single, easy-to-understand product or solution.

Remember that a CTA should ask people to do one thing, whether it’s clicking a link or checking your bio. Don’t overcomplicate it. If you’re just starting out, start with what’s easy for you.

Sparking Motivation for Entrepreneurs

Doc Williams also discusses the importance of taking action and making money. Validation comes from people exchanging their hard-earned money for your product or service. No one argues with their cell phone provider or cable company because they know the value they’re getting. Make sure you’re providing value that people are excited to pay for.

The first person who must act on the CTA is you. Use the technology available to you and start taking action. Doc Williams emphasizes that “the quicker you can go and validate what you’re doing, people value in exchange currency, you’re on the right track. So it’s never about me like, ‘oh. It’s, let’s see how fast you can make a thousand. Let’s see how, no, let’s see if you can get one sale. You can have one person that you impact in their life and they’re willing to exchange their hard-earned money for what you have. If you can do that, you have the traction. You have what you’re looking for. You need to go out and validate and start making content, start making money, start making sales, and if you can’t make sales the way that you think you need to pivot. Because dreaming about it is going to be the same thing you’re dreaming about a month, a year, 10 years until you’re dead if you don’t start today.”

Creating Effective CTAs

When creating a CTA, it’s important to keep it simple and straightforward. The goal is to make it as easy as possible for your audience to take action. Use clear and concise language, and avoid using technical jargon or complicated terms.

Creating a sense of urgency is a powerful way to encourage your audience to take immediate action. You can use phrases like “limited time offer” or “act now” to create urgency. However, be careful not to create a false sense of urgency, which can harm your credibility and reputation.

Another important aspect to consider when creating a call to action is the language you use. Your language should be clear, concise, and specific. You want to make sure that your audience understands exactly what they need to do and what they can expect from taking that action. Avoid using vague or confusing language that might turn people off.

In addition to the language you use, you also want to consider the design and placement of your call to action. You want to make sure that it is prominent and easy to find. Use contrasting colors and visually appealing designs to draw attention to your call to action.

Another important factor to consider is the value proposition you offer. What will your audience get in exchange for taking the desired action? Will they receive a discount, a free trial, or exclusive content? Make sure that you clearly communicate the benefits of taking action so that your audience feels compelled to do so.


In order to make a profitable site hustle with content, it’s important to identify your skill, create content in three formats, and offer a clear CTA for your products and services. Remember to keep it simple and make it easy for people to take action. And most importantly, take action yourself. Use the technology available to you and start validating your business idea. By understanding your audience, providing valuable content, and offering clear and compelling calls to action, you can turn your passion for content creation into a sustainable source of income.