Welcome to Content Marketing Insider, where we explore the latest strategies and trends in content creation and marketing. In this episode, our guest, Jordan Higgs, shares his experiences as a content creator and marketing manager for renowned brands like DraftKings, Samsung, and Disney on Broadway. Jordan believes in the power of surrounding yourself with good people to achieve great things. Today, we delve into reaching your goals with automation, artificial intelligence (AI), and tool legwork.

Benefits and Downsides of Automation

Automation refers to the ability to streamline and repeat tasks without manual intervention. Jordan highlights the importance of automation in content creation and marketing, particularly in managing multiple social media platforms efficiently. By automating social media posting, content creators can save valuable time and focus on other business areas. Automation also allows entrepreneurs to handle their social media presence without needing expensive agencies. However, it’s essential to acknowledge that automation is not without its downsides. Algorithms and platform changes can impact the effectiveness of automated processes, requiring content creators to be adaptable and willing to work manually when necessary.

Achieving Efficiency with AI

Jordan emphasizes that we are in the golden age of AI, with new advancements constantly emerging. AI tools can significantly enhance efficiency in content creation and marketing. One notable example is chat GPT, which utilizes AI to generate conversational text. By leveraging this technology, content creators can automate customer interactions and personalize messaging. However, it’s important to strike a balance and not become overly reliant on AI, as human touch and creativity are vital for authentic content.

Tool Legwork: Making the Most of Available Resources

In addition to automation and AI, Jordan discusses the concept of tool legwork. He suggests allocating a portion of your budget to helpful tools can ultimately save time and improve productivity. Jordan shares his personal rule of valuing his time at $20 per hour and considers investing in tools to save him that time well worth the cost. These tools can range from automation software to project management platforms, allowing content creators and marketers to streamline workflows.

Practical Examples and Case Studies

To illustrate the power of automation and tool legwork, Jordan shares some practical examples and case studies. He recounts how automating the tedious task of uploading and editing videos saved him hours of work each day, enabling him to focus on other important aspects of his business. Additionally, Jordan showcases how employing AI-powered chatbots enhanced customer engagement and support for various brands, ultimately boosting their ROI.


Reaching your content creation and marketing goals requires a combination of automation, AI, and tool legwork. These strategies enable content creators and marketers to streamline their processes and efficiently use their time and resources. However, it’s crucial to remain adaptable and not overly reliant on automated systems, as algorithm changes and technical issues can require manual intervention. By striking a balance and leveraging the right tools and technologies, content creators can achieve their goals and maximize their impact. Remember, as Jordan says, “Put your head down and keep working at it, and you’ll look up and realize how far you’ve come.”

More about Jordan Higgs

Jordan Higgs

Creative Director / Brand Ambassador / Marketing Strategist / Content Producer

Jordan Higgs is a highly respected content creator and marketing manager who has worked with some of the biggest brands in the world, including DraftKings, Samsung, and Disney on Broadway. Jordan believes in the power of surrounding yourself with good people to achieve great things, and he has certainly proven that with his impressive career.