In the latest episode of Content Marketing Insider, where we discuss how to use short form video to grow your brand.
Our guest is Jeff Couret, the founder and president of SEOak. This digital marketing agency focuses on small to medium-sized businesses to generate more revenue and be successful in their business. Jeff is an expert on utilizing short-form videos to grow brands; we are excited to learn from him.
Reverse Engineer the Algorithm
The first step in utilizing short-form video to grow your brand is to reverse engineer the algorithm. This means finding successful accounts in your niche or in a similar niche and analyzing what made them successful. For example, if you are a local boutique for women’s clothing, you can search for similar boutiques on TikTok, Instagram, or even YouTube shorts. Analyze their performing posts, visuals, sounds, and trends to see what is working and what can be improved upon. By doing this, you can invest your time in the most effective trends and strategies to grow your brand.
Know the Trends
Knowing the trends is crucial in creating successful short-form videos. Pay attention to who is having success with a trend and analyze why it is working for them. Be realistic and picky about the trends you choose. Pick a trend that makes sense for your niche and is realistic for you to have success with. Experiment with different versions of a trend and see if it gets above average views for your account. Don’t just do trends all the time, create content that resonates with your target audience and represents your brand.
Take Matters into Your Own Hands
Your success on social media is up to you. Make short-form video a priority and carve out time in your day to focus on growing your brand. Don’t strive for perfection with every video, aim for 80% quality and work your way up over time. Volume is key in growing your skills and improving the quality of your videos. Don’t get discouraged if your first few videos don’t get a lot of views, keep creating and experimenting with different strategies.
Just Do It!
In conclusion, utilizing short-form video to grow your brand is a valuable and effective tool. By reverse engineering the algorithm, knowing the trends, and taking matters into your own hands, you can create successful videos that resonate with your target audience and grow your brand. Don’t be afraid to experiment and try new strategies, and remember that consistency and volume are key in growing your skills and improving the quality of your videos.
