Hani and Sean, co-founders of Repurpose, discussed the impact of AI on social media and content creation. They also shared best practices learned from their experience, discussed the shift in content creation and consumption trends, and highlighted the importance of repurposing content across different platforms. Lastly, they demonstrated the Repurpose.io new and improved workflow builder.
Repurpose's Milestone and Workflow Builder: Hani and Sean, co-founders of Repurpose, discussed their platform's recent milestone of publishing 10 million videos. Sean presented data analysis and statistics, while also sharing best practices learned from their experience.
AI's Impact on Social Media Content: Sean, the co-founder of a company, discussed the impact of AI on social media and content creation. He emphasized that AI is changing the game, making quality content more important than follower counts.
Content Creation and Consumption Trends: Sean discussed the shift in content creation and consumption trends, particularly on TikTok and YouTube. He highlighted the success of creators with smaller follower counts achieving high view counts due to the quality of their content.
Social Media Platform Content Trends: Sean discussed the blurring of lines between different social media platforms, noting that content that performs well on one platform often does well on others. He also highlighted the trend of content going viral after a period of dormancy
Social Media Performance and Strategy: Sean discussed the performance of various social media platforms for their content. TikTok emerged as the top platform, followed by YouTube, Facebook, and Instagram. Pinterest and Twitter also showed promising results
Omnipresence, Content Distribution, and Repurpose: Sean emphasized the importance of omnipresence in content distribution, citing examples of individuals who have gained significant followings across multiple platforms. He also highlighted the risks of account hacking and the importance of content backups.
New Workflow Builder: Hani demonstrated how to repurpose Instagram content to YouTube using the Repurpose tool. He showed how to connect Instagram and YouTube, set up a workflow to automatically republish content, and schedule existing content for future publication.
Posting Frequency and Video Optimization: Sean discussed the impact of posting frequency on reach and the potential for content to go viral. He suggested that posting more frequently could lead to better results, but emphasized the importance of having good content.
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