Are you looking for ways to build your network and establish authority in your niche? Have you considered podcasting? In a recent episode of the Content Marketing Insider podcast, entrepreneur and podcaster Chris Cownden shared valuable insights on the advantages of podcasting for content creators, business professionals, and entrepreneurs in terms of networking and building authority.


Podcasting has become increasingly popular in recent years, with more and more people tuning in to listen to their favorite shows. However, podcasting isn’t just a form of entertainment; it can also be a powerful tool for business people and entrepreneurs to build their networks and establish authority in their niche. In this blog, we’ll discuss the insights of Chris Cownden, who has successfully used podcasting to build his network and authority, and how you can do the same.

The ROI of Being Nice

According to Chris Cownden, being nice is essential in networking and establishing relationships. He emphasizes that having great intentions, being interesting, kind, vulnerable, transparent, and truthful are all parts of being nice. Chris believes that being nice is rewarding because it helps you build relationships, and people are more willing to help you in return. He encourages content creators to focus on building relationships and networking from the perspective of being nice. Podcasting is built on teamwork and collaboration, and people can achieve more as a team or a community.

Often, people associate business with cut-throat competition, but that is not always the case. Being nice can take you a long way in your business endeavors. By offering value, being curious and showing interest in others, you can build and maintain valuable relationships with people in your industry. People are likelier to work with someone they like and trust, so being nice can help you create a positive reputation and make you an attractive partner in your industry.

Pro Tips in Building Your Authority as a Podcaster

Chris Cownden has some tips for content creators looking to build their authority as a podcaster:

  1. Quality First: Cownden recommends investing in good quality equipment that can help you sound professional and with good quality. He suggests that content creators should start with a good quality mic that can last two years and upgrade it as needed.
  2. Focus on Relationships and Networking: Cownden suggests that content creators should focus on building relationships and networking from the perspective of being nice. He encourages content creators to pair people together, leverage their community, and collaborate with others to achieve their goals.
  3. Use Tools to Make Things More Efficient: Cownden recommends using tools to make things more efficient, such as, which can help content creators repurpose their content easily and efficiently.

How to Use Podcasting as a Business

Chris Cownden believes that podcasting can be a viable tool to establish authority in your niche and help grow your business. He suggests that content creators should build a community based on values such as collaboration, community contribution, and growth. Chris recommends that content creators should stay in their lane and find people that align with their values that they can build a relationship with. He also suggests that content creators can leverage their connections to help with web design, branding, SEO, and other forms of collaborations and partnerships.

Podcasting can also be a great way to promote your business or brand. Creating valuable content showcasing your expertise and thought leadership can attract new customers and build a loyal following. Staying true to your brand and offering value to your listeners is important, rather than just promoting your products or services.

Examples and Case Studies

One example of a content creator who has successfully used podcasting to build their network and authority is Pat Flynn. Flynn is a blogger, podcaster, and entrepreneur who has used podcasting to build his brand and establish himself as an expert in his niche. He started his podcast, Smart Passive Income, in 2010, and it has since become one of the most popular podcasts in the business and entrepreneurship category. Flynn’s podcast has helped him build his email list, sell his products, and establish himself as a go-to resource in the online business world.

Another example is John Lee Dumas, who hosts the Entrepreneur on Fire podcast. Dumas has used podcasting to build his network and authority by interviewing successful entrepreneurs and sharing their stories with his audience. He has also created a community around his podcast, offering courses, coaching, and other resources to help aspiring entrepreneurs build their own businesses.


In conclusion, podcasting can be an effective tool for content creators, business people, and entrepreneurs to build their network and authority. Chris Cownden’s insights on being nice, quality first, focusing on relationships and networking, using tools to make things more efficient, and podcasting for business can help content creators establish themselves as experts in their niche and grow their business. However, it’s important to note that podcasting requires dedication, hard work, and consistency. So, if you’re looking to build your network and authority, consider podcasting as a viable option, but be prepared to put in the effort to make it work.