If you are looking to create a content marketing strategy, then you should watch this video interview with Hani Mourra, CEO of Repurpose.io.

Roy Garcia, resident Repurpose.io Content Creator, introduces Hani Mourra this way:

“Our very first guess for this episode is I consider a visionary, and the reason why I’m saying this is because the company that he started, Is helping a lot of content creators, marketers, entrepreneurs, you name it, behind the scenes, through content creation and content repurposing. We are given an opportunity today to pick his brains and know his story and hear from him when it comes to content marketing and content repurposing.”

Hani Mourra serves up golden nuggets of wisdom in this 10-minute video.

Here are a few highlights:

If you’re not creating short-form videos, you need to start.

Short-form video is the place you want to be and the type of content you wanna create. All the big platforms of TikTok and Instagram, Facebook, and even YouTube, jumping on short-form content.

You need to be consistent with content creation.

Whether it’s once or twice a week. Ideally, you can do it every day of the week. But get started with creating short-form content. That’s gonna get you the most bang for your buck in terms of how much effort you put.

Go DO this short-form video framework

Take one topic. Talk about it for 20 or 30 seconds. Lastly, 10 seconds or so, some kind of call to action. So intro, hook, the value, the meat, then some kind of call to action right at the end

Communicate one message and hit that post button.

It’s going, it’s gonna look ugly. It’s gonna, You gotta feel awkward. It doesn’t matter. The social media platforms today are not like Hollywood movies. It’s actually better, the more real it is.

We encourage you to watch the entire video and find out for yourself how you can create an effective content marketing strategy this 2022.